A customer is the most important person in our business.
A customer is not dependent on us, we are dependent upon him.
A customer is not an interruption of our work. He is the purpose of it.
A customer does us a big favour when he does business with us.
We aren't doing him a favour by selling to him.
A customer is part of our business not an outsider.
A customer is not just money in the bank.
He is a human being with feelings like our own.
A customer is a person who comes to us with his needs and wants.
It is our job to fulfill them.
The problem is that managers believe that the purpose of a business is to make profit.
But the purpose of a business is to create satisfied customers, and profit will be the reward for doing so.
A customer deserves the most courteous attention we can give him.
He is the life-blood of this and every business. He pays your salary.

Without him we would have to close our doors:
Don’t ever forget this!